East and Southern Africa T20 — a premier cricket league designed to unlock and showcase emerging talent across the globe, connecting players with global opportunities while driving commercial growth.
Building and managing world-class sports leagues from concept through commercial scale.
02
Talent Management
Connecting athletes with global opportunities and managing careers for peak performance.
03
Sponsorship Strategy
Crafting commercial partnerships and sponsorship frameworks that drive lasting value.
04
Sports Consulting
Strategic advisory for federations, clubs, and organisations navigating global sports markets.
Endorsements
What Leaders Say
Vivek Ganesan
President, Cricket Malawi
“
Cricket in Malawi is experiencing strong upward momentum, emerging as a promising force in African cricket. With a clear vision and a strong talent pipeline, Malawi is positioning itself as a future force in the region. ESA T20 Cricket represents an exciting step forward, creating new opportunities for player exposure and elite competition.
Vivek Ganesan
President, Cricket Malawi
Steven Musaale
President, Rwanda Cricket Association
“
Cricket in Rwanda has made remarkable strides in recent years, with significant progress in infrastructure, grassroots development, and international competitiveness. We are excited about the potential of the ESA T20 league, which will play a vital role in nurturing and motivating emerging cricketers.
Steven Musaale
President, Rwanda Cricket Association
Zuber
President, Zambia Cricket Union
“
Cricket in Zambia has seen strong progress, with growing grassroots development and improved competitive performance. We believe the ESA T20 league will play a key role in nurturing and motivating young talent by providing valuable exposure and opportunities.
Zuber
President, Zambia Cricket Union
Unleashing Global Potential: Your Bridge to Strategic Growth
SriYentra Management Consultants LLC, headquartered in Dubai, is a sports management company driving strategic growth across emerging markets. With expertise spanning sports consultancy, league development, and commercial strategy, the firm partners with ambitious organizations to build, scale, and manage world-class sports ventures.
Bridging key regions across India, the UAE, and Africa, SriYentra delivers insight-driven solutions that empower talent, develop leagues, and create lasting impact in the global sports ecosystem.
20+
Years Experience
2
Continents Served
2025
Est. Dubai, UAE
Headquartered in Dubai Operating Globally
Why Choose Us
Empowering Ambitions, Connecting Worlds
International Perspective
Strategically headquartered in Dubai — your gateway to global sports markets across India, Africa, and Southeast Asia.
Proven Leadership
Decades of experience successfully managing and advising growth-driven sports enterprises and commercial ventures.
Comprehensive Insights
Deep industry knowledge spanning multiple sectors and geographies for holistic, actionable sports strategy.
Our People
Leadership Team
Board Members
Suniel Shetty
Board Member
A renowned Indian actor, entrepreneur, and philanthropist with over three decades of influence across entertainment and business. As a Strategic Advisor and board member at Sriyentra Group, he brings strong leadership, brand credibility, and strategic vision to drive global growth and partnerships. An accomplished entrepreneur in hospitality and lifestyle sectors, he combines business acumen with cultural insight to strengthen the league's positioning as a leading sports-entertainment platform.
Sandeep Mohan Bhatnagar
Board Member
A former Member of India's Central Board of Indirect Taxes & Customs (CBIC), Sandeep has led pivotal trade facilitation reforms and represented India in multilateral forums including the WTO, WCO, and ASEM. A Presidential Award recipient, he is a published author with extensive expertise in cross-border trade and governance.
Apinder Raj Singh
Board Member
A seasoned investor and entrepreneur, Apinder oversees strategic investments across real estate and the knitting industry in North India. Headquartered in Ludhiana, Punjab, he is exceptionally well-connected with influential families and leading industrialists, bringing extensive deal-making experience and a strong network to the venture.
Sanjay Garg
Board Member
An accomplished investment banker with over 30 years of experience across financial services, capital markets, and strategic advisory. Sanjay has built and scaled premium educational institutions, demonstrating strong operational and financial management capabilities across complex transactions and institution-building.
Leadership
Anshul Garg
Group CEO
A private banker turned serial entrepreneur, Anshul brings two decades of experience across leading multinational and Indian institutions, including a distinguished tenure at Citibank India, Julius Baer, and JM Financial Services. He served on the Board of Neo Wealth and Asset Management before successfully transitioning into K-12 education sector entrepreneurship.
Anil K Rawal
ESAT Governance Body Member
A Presidential Award recipient and 36-year Indian Revenue Service veteran, Anil has held senior roles across the Enforcement Directorate, DRI, and DGGI, specialising in PMLA, FEMA, Customs, and GST. He has represented India at FATF and APG forums, and currently advises law firms on tax, compliance, and ethical governance.
Rakesh Handa
ESAT Player Management Committee
A distinguished former First-Class cricketer and active member of the Indian Cricketers Association (ICA), Rakesh has been instrumental in representing former players at the national level. A vocal advocate for sports governance reform, he combines his athletic legacy with entrepreneurial acumen to champion athlete welfare and meritocracy.
Kuben Pillai
ESAT CEO
A finance professional with experience at Unilever, Haier Electronics, and Deloitte, Kuben joined Cricket South Africa in 2017 as Finance & Operations Officer and Tournament Director for the ICC's Development Programme in Africa. An integral ICC Global Development Team member, he has directed over 30 regional qualifying events across an eight-year tenure.
Operations & Commercial
Waris Bawa
Marketing
An entrepreneur with a background spanning textiles and real estate, Waris brings a performance-driven mindset shaped by lifelong engagement with sport. He is focused on building distinctive, high-value business ecosystems and has demonstrated an ability to identify opportunities in emerging sectors — including artisanal and premium beverages.
Gautamm Garg
Investor Relations
A finance professional and entrepreneur with experience across investment banking, education, and real estate. Previously at Edelweiss Investment Banking on the consumer and healthcare team, executing 30+ M&A and public market transactions. He actively advises startups and SMEs, bringing institutional rigour and entrepreneurial agility to investor relations.
Our Direction
Vision & Mission
"To be the catalyst for transformative sports solutions—connecting global markets, fostering cross-continental collaboration, and shaping the next generation of sporting leaders."
Strategic Pillars
What We Stand For
01
League Development & Management
Creating and operating premier sports leagues that unlock talent, attract global investment, and deliver unforgettable competitive experiences. From concept through commercial maturity, we manage every dimension — operations, broadcast, commercial rights, and fan engagement.
02
Talent Management
Identifying, developing, and representing athletes across emerging markets with a vision to connect exceptional sporting talent with global platforms, sponsorships, and opportunities that accelerate careers and create lasting legacies.
03
Sponsorship & Commercial Strategy
Engineering sponsorship ecosystems and commercial frameworks that align brand partners with sports properties at scale. We bridge the gap between sporting platforms and global sponsors to unlock mutual, measurable value.
04
Sports Consulting & Strategy
Providing federations, national associations, and private sports organisations with the strategic clarity needed to navigate complex markets, scale operations, and drive sustainable growth across Africa, India, and the UAE.
"To be the catalyst for transformative sports solutions—connecting global markets, fostering cross-continental collaboration, and shaping the next generation of sporting leaders."
— SriYentra Vision Statement
Our Purpose
Our Mission
To create and unlock strategic commercial opportunities within the sports ecosystem
To build strong stakeholder collaborations across India, the UAE, and Africa
To uphold the highest standards of professionalism, integrity, and excellence
To leverage deep insights into global and regional sports landscapes
To empower athletes, organizations, and investors with sustainable growth opportunities
To create long-term impact and value across continents
East and Southern Africa T20 is a premier cricket league designed to unlock and showcase emerging talent across the globe. Built with a vision to create a world-class sporting platform, the league aims to connect players with global opportunities while driving commercial growth and international partnerships across the region.
Identifying and developing emerging cricket talent across East and Southern Africa for global pathways.
World-Class Platform
Building a premier sporting platform that meets international standards and attracts global broadcast and sponsors.
Commercial Partnerships
Driving international commercial partnerships, sponsorship deals, and broadcast rights across the league ecosystem.
Unleashing Global Potential: Your Bridge to Strategic Growth
What We Offer
Our Services
Core Offerings
Sports Management Expertise
From league architecture to athlete representation, SriYentra delivers end-to-end sports management solutions across emerging markets.
01
League Development & Management
Building and operating world-class sports leagues from concept through commercial scale. We manage all dimensions — operations, broadcast rights, commercial frameworks, fan engagement, and regulatory compliance — to deliver sustainable, high-impact leagues.
Identifying, developing, and representing athletes across emerging markets. We connect exceptional sporting talent with global platforms, sponsorships, and career opportunities that build lasting legacies and open international doors.
Engineering sponsorship ecosystems and commercial frameworks that align global brands with sports properties at scale. We craft deals that deliver measurable ROI for sponsors while generating sustainable revenue for leagues and athletes.
Providing federations, national associations, and private sports organisations with strategic clarity to navigate complex markets, scale operations, and drive sustainable growth across Africa, India, and the UAE.
